In The News: Strength In Numbers: What we're up to!

Our STRENGTH IN NUMBERS promotion has taken off.  We are overwhelmed with gratitude for the opportunities that have come our way and we look forward to continuing to build relationships with more teams and organizations.

Collaborating with others has confirmed that so many groups and individuals identify with our message STRENGTH IS BEAUTY and the importance of embracing who you truly, are and owning your story.

Our first athletic team, the University of Calgary Dinos Womens Volleyball Team are proud models of our new flowy racerbacks that we will be launching in our new storefront very soon.  We were approached by the enthusiastic coach who agreed that our message is so important for this group of young female adults to both understand, and project.  The feedback photo we received is definitely one of our faves!

Our second relationship has grown at an unbelievable pace.   We are teaming up with Goodlife Fitness in Calgary for their Release Week where they launch the new release classes to their members.  Our message coincides with their theme, Sexy Smart, Strong and their initiative to have their team and members feel comfortable with who they are; smart about making healthy choices; and giving it their all every day.   Learn more about their movement here.  Many of the instructors will be sweating in their STRENGTH IS BEAUTY tanks all week long!  We will have the opportunity to be present at a class, promote THE FIT LIFT, and hand out a few freebies!

If you are interested in learning more about our STRENGTH IN NUMBERS promotion and working with us, please read below...

Teamwork is nothing new for the two of us.  Growing up in a small community allowed for many opportunities where the two of us were part of the same team.  We understand that teamwork isn't just about the talents of individuals.  It is about how those talents, working unified toward the same goal, brings out EACH team member's strengths; allowing for success.  The start-up of this company has been the ULTIMATE test of teamwork.  We are both grateful and understanding of the unique strengths each of us brings to the table, and that without one another we would not have had the success we have reached thus far.

Derived from a strong athletic background, driven by a feisty competitive spirit, and on a mission to spread our message; we're reaching out to teams across Canada and the USA to suit up in our motivational apparel.

We'll work with you to design your team's custom tops with your desired colours in combination with our message and brand, at a discounted price!  Please get in touch with us at


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