Project Pink for Breast Cancer Awareness.


October is Breast Cancer Awareness Month and we're doing our part to support and give back!

For the month of October, we are launching PROJECT PINK featuring our signature STRENGTH IS BEAUTY message on a limited edition ultra soft jersey cotton tank in wild raspberry pink. This exceptionally soft tank can be worn through a rejuvenating yoga class or paired with your favourite denim for on-the-go. Wear this tank to honour the warriors who have fought and won, are in the midst of fighting, or have lost their fight, battling breast cancer. And the best part? THE FIT LIFT is committing to donate $10 from the sale of each PINK STRENGTH IS BEAUTY tank to the Canadian Breast Cancer Foundation.  We have very limited quantities so grab one while you can.

Our message, "STRENGTH IS BEAUTY" is derived from our philosophy where we believe that by investing in your body and your mind, and striving for progress rather than perfection, you can become the BEST version of yourself.  Strength doesn't come from what you CAN do; It comes from OVERCOMING the things you once thought you couldn't.  There is such beauty as a result of these strengths.

Help us make a difference!

+ Purchase your PROJECT PINK tank



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